'Bridge' Cameras for Wildlife. A Retailer Gets the Message

The 'photographic' magazines may ignore 'bridge' cameras and only mention them in passing as new models appear but those of us who travel thousands of miles to see wildlife and natural habitats know what most travellers will be carrying: a superzoom bridge camera.

I see some in the photographic trade have now realised that the are not just selling to 'photographers' (the term is hard to define but I tend to think of amateur photographers as people who take photographs that are acceptable as photographs by other amateur photographers) but to naturalists who take still photographs and, sometimes, video. This advertisement from WEX arrived in an e-mail:

However, I am not sure they quite have the message. A 10.7x optical zoom is usually nowhere near enough.