Wednesday, 30 July 2014

Zeiss Victory SF Binoculars: Zeiss Are Really Fighting for Market Share

There is a lot of interest in birdwatching forums about the new Zeiss Victory SF binoculars. Zeiss, remember, went from being the brand everybody aspired to own in the 1950s and 1960s to also-rans in the competition with Leica and, later, Swarovski. My binocular tally saw a few more users of modern Zeiss binoculars over the past few years but this latest release, seen and used by only a chosen few, is an attempt to taker over the top end of the market. Zeiss describe them as: World's Best Birding and Nature Observation Binoculars.

It seems that Zeiss recruited a new designer—from Swarovski, and the new binoculars certainly bear more than a passing resemblance to Swarovskis. How much of the blurb in the press releases is hype only time will tell; the mere fact that they will be dearer than all the others will ensure healthy sales.

In looking up further information on the design features, this binocular-owning family has learnt a lot about the evolution of binocular optical design and I will follow up this post with the rest of that story.